Beaming
ToeSox
Westfield
Malahat S.
i
Managing the brand since 2012
Campaign. Strategy. Photoshoot. Copyrighting.

As one of the leading brands in the juice bar space, Beaming quickly became recognizable for their delicious menu, strong brand and lifestyle approach to a saturated market. We partnered with Beaming to launch their first concept store in San Diego, CA and grow their brand into new markets and verticals as they expanded into Los Angeles, Calif. to open 3 cafes in West Hollywood, Santa Monica and Brentwood. Ruel proudly and creatively launched the world of Beaming.

Brand Direction

Marketing Collateral Design

Photography Direction

Campaign Creation and Execution

New Product Launches

Influencer Relations

Social Media Management

Copywriting 

Email Marketing

Web Design Direction

A social brand.
Social Media. Influencer Relations. Brand Strategy.

As the leading brand in sticking to your practice, ToeSox has succesfully secured their space in the market as the go-to brand for grip socks. Sold in over 2,000 stuidos worldwide and in top retailers like Nordstrom, Free People, Athleta and Amazon, the brand has worked tirely to keep consumers dedicated to their practice. Ruel proudly partners ToeSox to help create a social brand. 

Social Media Management

Content Creation

Influencer Relations

New Product Launches

Photography Direction

Social Shoppers
Social Media Strategy

As one of the biggest shopping retailers in the world, Westfield San Diego partnered with Ruel to get their customers talking during one of the busiest times of the year. 

Social Media Management

Social Media Strategy

Brand Partnerships

Marketing Collateral Design

Social. Brand.
Cheers to craft.

Let them drink rum! Malahat Spirits was the first dedicated craft distillery to enter the San Diego scene and continues to lead the way in craft spirits. Made from only the freshest, highest quality ingredients, Malahat is a premium product designed to be sipped, shaken, stirred and mixed for the cocktail connoisseurs.

Social Media Management

Brand Direction

Copywriting 

Photography

Branded Experiences