A social brand.
Social Media. Influencer Relations. Brand Strategy.

As the leading brand in sticking to your practice, ToeSox has succesfully secured their space in the market as the go-to brand for grip socks. Sold in over 2,000 stuidos worldwide and in top retailers like Nordstrom, Free People, Athleta and Amazon, the brand has worked tirely to keep consumers dedicated to their practice. Ruel proudly partners ToeSox to help create a social brand. 

Social Media Management

Content Creation

Influencer Relations

New Product Launches

Photography Direction

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